In the crowded market of electric vehicles, Xiaomi is not content to follow. It now aims to rival Porsche with customized luxury EVs built for China’s high-end buyers.
The move marks a transformation for the tech giant known for smartphones and gadgets. Its new models blend software precision with craftsmanship — a merger of silicon and steel that signals China’s confidence in design and performance.
Luxury, it seems, is no longer imported. It is engineered at home.
Xiaomi announced plans to produce customized luxury EVs targeting Porsche’s market segment in China, according to the South China Morning Post.
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Sources: South China Morning Post, CNBC, Bloomberg, TechNode
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