A 10-Year Deal No More: Apple’s MLS Streaming Pact Trims Term to 2029

In a surprising turn for soccer fans and streaming watchers alike, Major League Soccer and Apple have restructured their marquee partnership so that their streaming agreement will now conclude in 2029 — three years earlier than originally planned. The change comes alongside a major shift in how fans will access MLS content starting next season. Beginning in 2026, every MLS match — from regular-season games to the Leagues Cup, All-Star matchups, and playoffs — will be included in the standard Apple TV subscription. This removes the separate, paid MLS Season Pass that currently lives within the Apple TV app, making the sport more accessible to a wider base of Apple TV users. The standalone Season Pass was set to end after the 2025 season, and now the revised deal clarifies the broader picture. Under the new terms, Apple has agreed to pay significant sums to MLS for the seasons through 2029. According to people familiar with the matter, payments will shift in structure: after a strong 2026 season, the payment model adapts to match both parties’ needs and flexibility goals. Importantly, Apple has given up its previous right to exit the deal early in 2027 — signaling a firmer commitment over the next few years. For MLS, the move provides more flexibility. By shortening the contract, the league positions itself to re-enter the media rights market sooner than originally planned. This could open the door to new broadcasters or streaming partners once their contract ends, giving MLS leverage in future negotiations. At the same time, folding matches into regular Apple TV improves visibility, potentially growing their audience. From Apple’s perspective, the shift aligns squarely with its strategy: make sports a seamless part of the broader Apple TV offering. Rather than isolating soccer behind a premium add-on, the integration gives Apple a stronger value proposition — blending live sports and its library of originals under one membership. Still, the decision carries risk. For Apple, accelerating the end date means less long-term control over MLS content. For MLS, the reliance on a single tech partner between now and 2029 requires faith in Apple’s subscriber strategy. But both sides appear confident: Apple is raising its payout in the near term, while MLS gains freedom to explore deals when the contract term ends. In the end, the reset reflects both ambition and pragmatism. It’s a deal built not just for the long view, but one that adapts quickly to the evolving landscape of streaming and live sports.