Kellogg Says It’s Removing Artificial Dyes From Cereals by End of This Year

WK Kellogg says it will remove artificial colors from all its cereals by the end of this year, ahead of an earlier commitment to finish in 2027. The company says it has identified fruit- and vegetable-based juices to replace the dyes in products such as Froot Loops and Apple Jacks, and it has invested in equipment to support the shift. Kellogg also said it is removing BHT, an artificial preservative, from the small number of cereals that still contain it.