Focus: Shein Finds There's “No Place Like China” After Vietnam Warehouse Experiment Disappoints

Shein has reportedly concluded that its Vietnam warehouse experiment didn’t deliver the efficiency it needed, leading to a renewed focus on China-based logistics. The company tested the Vietnam hub model as part of a broader strategy to reduce delivery times and manage costs in Southeast Asia, but internal assessments pointed to weaker performance than expected. The shift highlights the operational challenges of cross-border fulfillment in fast-moving e-commerce supply chains, where inventory availability, transport costs, and customs delays can quickly affect delivery speed and margins.