In Morocco, Nexans has entered a new management chapter with the appointment of Amine Houssaim as general manager of Nexans Northwest Africa and Nexans Morocco. Noureddine Aouda has also been appointed deputy general manager of Nexans Morocco.
The changes followed Selma Alami’s decision to leave Nexans after more than two decades with the group. According to Nexans, the organizational adjustment is intended to maintain business continuity and support the execution of ongoing strategic projects.
Houssaim brings experience from Morocco’s industrial and energy sectors. His previous responsibilities included work involving renewable energy, hydrogen, industrial decarbonization, and sustainable industrial development, areas closely connected to the broader transformation taking place across the energy industry.
Aouda, meanwhile, has extensive experience within Nexans Morocco and has been involved in innovation and digital development. He will take the deputy general manager position while continuing his role as general manager of Sirmel, a Nexans Morocco subsidiary.
The leadership transition comes at a time when electricity infrastructure is becoming increasingly important. Renewable energy, electric transportation, data centers, industrial automation, and expanding digital systems all require reliable networks capable of moving greater amounts of electricity.
For cable manufacturers, that transformation creates a market that extends well beyond traditional electrical wiring. Modern electrification involves high-performance cables, grid infrastructure, industrial systems, renewable-energy connections, and technologies designed to improve efficiency.
Morocco has also been developing its renewable-energy sector, including solar and other clean-energy projects. As new generation capacity is added, the infrastructure connecting power sources with industrial centers and consumers becomes equally important.
Nexans has described Morocco as an important part of its wider electrification activities in Morocco and West Africa. The company’s industrial presence therefore sits at the intersection of manufacturing, energy transition, infrastructure, and regional markets.
For now, the management change represents continuity as much as transition. The names at the top may change, but the larger movement continues: electricity is becoming more central to transportation, manufacturing, technology, and everyday life. Across Morocco’s industrial landscape, the wires connecting those changes are becoming part of a much larger story about how economies prepare for an increasingly electrified world.
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SOURCES
Morocco World News Nexans
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