London, United Kingdom— A British luxury automotive manufacturer announced record quarterly revenue on October 24, 2026, fueled by a sharp rise in international orders that pushed waiting lists for its most expensive models to more than a year.
The company reported £1.8 billion in revenue for the third quarter, up 22 percent from the same period last year. Operating profit climbed 18 percent. Deliveries rose to 3,400 vehicles, with North America, the Middle East and Southeast Asia accounting for 71 percent of sales. The top-selling models were its hybrid grand tourer and a limited-run SUV priced above £280,000.
Executives credited a revised export strategy and tighter control over dealer allocations. In a briefing, the chief financial officer said the brand deliberately limited production to protect pricing. "We could build more cars tomorrow, but we would destroy what customers pay for," the officer said. "Scarcity is part of the product."
Factory output at the Crewe and Gaydon plants remained capped at around 28 cars per day. Each car spends more than 400 hours on the line, with hand-stitched interiors and custom paint options that add £30,000 or more. One dealer in Dubai said clients are paying full price in advance, with an average of £45,000 in bespoke options per car.
The surge comes as the broader UK auto sector struggles with component costs and weaker domestic demand. Industry data shows total UK car production down 3 percent this year, while luxury exports are up. A trade body analyst said high-net-worth buyers are insulated from interest rate pressure and are shifting assets into tangible goods. "They want something that holds value and is hard to get," the analyst said.
Workers at the Midlands plant received a one-time bonus of £2,500. The company said it will add a third shift for leather and trim but will not expand the main assembly line this year. Suppliers of aluminum body panels and battery modules for the hybrid line were told to expect 15 percent higher orders through March.
The brand opened three new showrooms in Riyadh, Singapore and Miami in the last quarter, all built around private viewing rooms rather than open floors. A former executive said the model mirrors watch and handbag retail, where appointment-only sales drive higher margins.
Regulators are watching. The UK government is pushing for faster electrification, and the company's fully electric platform is not due until late 2027. For now, its plug-in hybrids meet fleet average rules, but officials said pressure will grow.
The company will release full-year guidance next month, with analysts expecting it to lift its annual revenue forecast for the second time this year.
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