Snap is facing potential fines of up to €250,000 for each data protection breach after regulators examined how conversations with its My AI chatbot were used for advertising. Authorities allege the platform may have processed sensitive user information without adequate consent or transparency. The case could test whether AI assistants can repurpose private interactions for targeted marketing. Snap has denied wrongdoing and says it is cooperating with investigators. The potential penalty would depend on the number and seriousness of breaches
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