Mariah Carey Stars in Gucci’s 2026 Holiday Campaign

Mariah Carey ushered in the holiday season with Gucci’s 2026 “Gucci Gift” campaign, unveiled November 2. The campaign film, directed by Harmony Korine and set to Carey’s hit “All I Want for Christmas Is You,” follows hotel staff preparing a festive suite for the singer’s arrival. Carey wears looks from Gucci’s Butterfly collection, whose shimmering motif echoes her 1997 album Butterfly. The campaign also highlights the fashion house’s seasonal gift selection, including handbags, shoes and winter accessories. Coverage announced the campaign; it did not confirm an in-person New York event.