Luno Launches Luno Pay — Enabling Crypto Spending at 700,000 Merchants Across South Africa

In a groundbreaking move that bridges the gap between cryptocurrency and everyday commerce, Luno has officially launched Luno Pay, a payment solution that allows users to spend their crypto at over 700,000 merchants across South Africa.

Announced on October 7, 2025, this innovation marks a major milestone in South Africa’s digital finance ecosystem — empowering crypto holders to use their Bitcoin, Ethereum, and other supported assets for real-world purchases directly from their Luno wallets.

With Luno Pay, customers can now shop, dine, and pay for services at an extensive range of local retailers and online merchants, turning cryptocurrency into a practical medium of exchange rather than just an investment tool. The integration is designed to be quick, secure, and accessible, aligning with Luno’s mission to make crypto more usable and inclusive for everyday people.

The platform leverages modern payment gateways and partnerships with local payment processors, enabling instant conversions from crypto to rand at the point of sale — ensuring both users and merchants enjoy a seamless experience without the volatility risk typically associated with digital assets.

Luno’s expansion into retail payments comes at a time when South Africa continues to emerge as one of the leading crypto adoption hubs in Africa. With millions of active wallets and a growing fintech infrastructure, this step positions Luno as a key driver in mainstreaming crypto payments in the region.

Merchants who integrate Luno Pay gain access to a new demographic of tech-savvy consumers who prefer digital-first transactions. For users, the simplicity of scanning a code or using a mobile app to pay directly with crypto adds a new level of convenience and flexibility.

The company has also emphasized transparency and compliance, assuring that all transactions adhere to South African financial regulations and data protection standards.

In essence, Luno Pay transforms crypto from a digital asset into a daily financial tool, paving the way for a future where cryptocurrencies are as common as debit cards or mobile banking apps.