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Giorgia Meloni Seeks Voice Trademark to Combat AI Clones and Deepfakes

Prime Minister Giorgia Meloni seeks EU trademark protection for her voice, aiming to deter AI-generated clones and deepfakes targeting figures.

J

John Lewis

EXPERIENCED
5 min read
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Giorgia Meloni Seeks Voice Trademark to Combat AI Clones and Deepfakes

Italian Prime Minister Giorgia Meloni has applied to register her voice as a trademark with the European Union Intellectual Property Office. The application includes a four-second recording of Meloni repeating “Io sono Giorgia,” or “I am Giorgia.” Her office confirmed the filing, which seeks to create an legal barrier against unauthorized voice cloning and AI-generated deepfakes. Experts caution that registration alone may not stop misuse, but it could strengthen legal action against impersonators. Meloni has pursued damages over manipulated videos

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