FTC Proposal Would Require Retailers to Be Transparent About Personalized Pricing

A proposal from the Federal Trade Commission would require retailers to be more transparent when using personal data to set individualized prices. The measure could force companies to disclose whether factors such as browsing history, location, purchase records or demographics influence what customers pay. Supporters say the proposal would help consumers identify potential price discrimination and make more informed decisions. Retailers may argue that personalized pricing supports competition and targeted offers. The FTC is expected to seek public feedback soon.