EU to Require AI Chatbots and Media to Disclose They’re Not Human Starting Sunday

New EU transparency rules take effect on Sunday, requiring AI chatbots, automated receptionists and related media to clearly disclose that users are interacting with AI rather than humans. The rules also cover marking certain AI-generated outputs so people can tell synthetic content apart from human-made material. The aim is to improve awareness and reduce deception, especially as generative AI becomes more common in customer service and public-facing content. Businesses deploying such systems are expected to comply with the disclosure requirements.