Commission Starts Enforcing AI Act Rules and New Transparency Requirements on 2 August

The European Commission says it will start enforcing key provisions of the EU AI Act, along with new transparency requirements, on 2 August. The measures will apply to covered AI systems and aim to improve how people are informed when they interact with or are affected by automated technologies. Companies deploying relevant AI tools will need to meet obligations related to risk management and clearer disclosure of AI-generated content. Enforcement is expected to roll out in stages, with different duties depending on system type and intended use.