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3\. Across Research Laboratories and Public Services: Croatia Seeks to Bring Artificial Intelligence Into Everyday Economic Life

Croatia announced a planned €932 million investment in artificial intelligence through 2032, aiming to expand AI use across businesses and public services.

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David Da Silvo

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3\. Across Research Laboratories and Public Services: Croatia Seeks to Bring Artificial Intelligence Into Everyday Economic Life

In Croatia, the past and future often occupy the same landscape. Historic streets, industrial workshops, university buildings, and public offices all form part of a country adapting to changing economic conditions. Artificial intelligence introduces another layer to that transformation, offering tools that may help organizations process information, automate routine tasks, and develop new services. The question is how such technology can move from ambitious plans into practical, lasting use.

A report published by bne IntelliNews on October 17, 2026, said the Croatian government aimed to invest €932 million in artificial intelligence by 2032. The planned investment is intended to expand AI adoption across the economy and public services. It forms part of a broader effort to strengthen the country's digital capabilities and prepare businesses and institutions for changes in technology.

The size of the proposed investment indicates that the ambition extends beyond a single application or industry. Artificial intelligence can be used in fields ranging from manufacturing and logistics to healthcare administration, customer support, scientific research, and public-service delivery. Each application, however, requires different data, expertise, infrastructure, and safeguards. A national strategy must therefore connect investment with the practical conditions that allow organizations to use these systems effectively.

For businesses, AI tools can assist with forecasting, document processing, quality control, and the analysis of large amounts of information. Smaller companies may benefit from applications that reduce repetitive administrative work or help them serve customers across different markets. Yet access to useful tools is only part of the challenge. Companies also need employees who understand how to use them and managers who can identify where automation genuinely improves performance.

Public services face a related set of possibilities. Digital systems can help agencies process requests, organize information, and provide clearer access to services. In healthcare, for example, carefully designed software may support administrative tasks or help clinicians review complex information. Such applications require attention to privacy, reliability, accountability, and the consequences of errors, particularly when decisions affect people's access to essential services.

The availability of skilled workers will be central to any expansion. AI adoption depends not only on highly specialized researchers but also on employees across many professions who can evaluate outputs, recognize limitations, and use technology responsibly. Education and professional training can help ensure that the benefits of new systems extend beyond a small group of technology companies.

Infrastructure is another consideration. AI applications rely on computing capacity, reliable networks, secure data storage, and energy. Croatia's wider digital ambitions have therefore been linked to developments in cloud services and data-center infrastructure. These projects may support economic activity, but they also bring questions about electricity use, environmental impacts, data security, and the long-term cost of operating digital systems.

For a country seeking to strengthen its competitiveness, the opportunity lies in connecting technology investment with existing industries and local expertise. Businesses that understand their own production processes, customer needs, and operational challenges may be better positioned to adopt AI meaningfully than organizations that introduce tools without a clear purpose. The impact will depend on how well new capabilities fit real economic needs.

Measurement will also matter. An announced investment target establishes direction, but it does not automatically reveal how much money will be spent, which projects will receive support, or what results will follow. Tracking adoption, productivity, workforce training, service quality, and access across regions would help distinguish between technology purchases and lasting improvements in economic performance.

Croatia's planned AI investment reflects a wider European effort to make digital technologies part of ordinary business and public administration. The challenge is not simply to acquire more advanced software. It is to build the skills, infrastructure, trust, and institutional practices needed to use it well.

According to bne IntelliNews, Croatia's government aims to invest €932 million in artificial intelligence by 2032, with the objective of expanding its use throughout the economy and public services. The plan represents a stated investment ambition; its eventual impact will depend on implementation, funding decisions, and the outcomes of individual projects.

### Image Disclaimer

These AI-generated illustrations are conceptual representations of artificial intelligence in Croatia. They do not depict specific government projects, actual AI deployments, or identifiable organizations.

### Sources

• bne IntelliNews

• Croatian government

• HPC Business News

• Invest in Croatia

• Technology Channel Croatia

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